Shashank Prasanna

Hi!👋🏽 I’m Shashank — I build, grow, and inspire AI/ML developer communities around the world.

With over 15 years leading developer relations and marketing programs at Apple, NVIDIA, AWS, Meta, Modular (acquired by Qualcomm), and MathWorks, I’ve helped thousands of developers discover, evaluate, and adopt new AI/ML frameworks, AI cloud services and infrastructure, on-device AI frameworks, and AI accelerators for training and inference.

I currently work at  Apple on the World Wide Developer Relations (WWDR) team, where I plan and lead AI/ML developer messaging and content strategy, coach engineering speakers to tell technical stories with clarity and impact at WWDC, define and execute targeted App developer engagement programs to drive adoption among top-priority app developers on the App Store.

I’m a hands-on AI/ML DevRel strategist who works across the developer lifecycle: awareness, technical consideration, evaluation, and adoption. My work combines developer messaging, technical education, live programming, workshops, partner programs, and direct architectural guidance.

Developer Adoption Journey

• Awareness: WWDC developer sessions, launch content, livestreams, technical blogs, partner programs, and community events for new AI/ML platforms and tools.
• Consideration: code-alongs, workshops, demos, benchmark-driven content, PyTorch and Mojo deep dives, and direct conversations with technical decision makers.
• Evaluation: private workshops, architecture reviews, hands-on guidance, and feedback loops with product and engineering teams.
• Adoption: targeted support for priority developers, last-mile unblocking, performance and shipping readiness assessment.

I believe the best developer programs are built on:

1. The highest-quality technical education that reduces developer friction, no compromise.
2. Tight feedback loops with developers and a relentless focus on developer productivity.
3. Open ecosystem, community connection and sharing.

When I’m not writing, reading, or sharing what I learn, you’ll find me running 🏃 local streets and trails, testing the latest running shoes, reading running books, or brewing the perfect cup of coffee ☕️.

Featured Talks, Publications and Videos

Beyond strategy, I am a hands-on technical educator, known for delivering high-quality and deeply technical talks, running hands-on workshops, consulting developers on AI/ML best practices, writing developer messaging, and launching developer-first products that make advanced AI/ML frameworks, libraries and tools more accessible. I’ve built global developer engagement strategies and coached speakers for major AI/ML events such as WWDC, GTC and re:Invent.

I’ve spoken at events, conferences and meetups across the globe, including NVIDIA GTC AWS re:Invent Apple Developer Center Events Open Data Science Conference (ODSC) Docker events Future Technologies Conference (FTC) O’Reilly AI AWS re:MARS AWS Summits AWS Innovate Dev Days Collision Conference AI Accelerator Conf. University & Community Meetups and at numerous community meetups and university events. You’ll find many of those talks, workshops, YouTube videos and published articles below.